The key to promotional merchandise is that all components – sales, marketing, and image – must work together to form a cohesive message that will attract consumers.
Good and effective promotional products are not just bought, rather they are carefully thought out. The proof of this thought process is when merchandise is integrated with overall corporate communications objectives so it can contribute to overall sales.
A powerful and personal statement
Often, promotional products are used adjunct to the sales effort, as an inducement to increase the size of an order. Although this may work, it neglects the larger power of merchandise, and it is expensive because the recipient attaches little value to it in this context.
When the right hat is on the right head with the right message, you make a powerful and personal statement with exponential awareness returns.